The Hidden Blueprint Behind Lasting Impact
Most of us, whether in ministry, business, or leadership, are wired to think “bigger is better.” We chase crowds, visibility, and momentum. But what if Jesus’ strategy for transforming the world was the exact opposite?
In The Master Plan of Evangelism, Robert Coleman reveals something stunning: Jesus intentionally avoided the spectacular. He didn’t start with the masses—He started with a few. His focus wasn’t on numbers, but on depth. His method wasn’t a program, but people.
“Men were His method,” Coleman writes. Jesus invested everything into a small circle of disciples—ordinary, unpolished, even impulsive men—because they were teachable. He saw beyond their flaws to their potential.
The Power of the Few
When Jesus narrowed His focus to twelve, He was playing the long game. That’s what true multiplication requires: not mass recruitment, but deep formation.
He taught through association—letting His disciples live life with Him.
He refined them through consecration—calling them to loyalty, obedience, and the way of the cross.
He empowered them through impartation—pouring out His very life and Spirit into theirs.
This wasn’t theory. It was transformation through proximity. Jesus Himself was the curriculum.
Leadership that Reproduces
Coleman’s challenge is sobering and liberating: the measure of success isn’t how many you attract, but how many you reproduce.
Jesus’ final command wasn’t “Go make converts.” It was “Go make disciples.” Multiplying disciples means multiplying leaders—men and women filled with His life, carrying His vision into every generation and sphere of society.
This is the master plan: Invest in the few to impact the many.
The masses were always the goal—but never the method.
The Kingdom Lesson
So, leader—pastor, parent, entrepreneur, apostolic builder—ask yourself:
Are you building for applause or for legacy?
Are you chasing addition or cultivating multiplication?
Are you equipping a generation who can carry the mission beyond you?
In a world obsessed with quick growth, Jesus calls us back to durable fruitfulness.
Go Deeper
This week on the Kingdom Reformation Podcast: The Deep Dive, we unpack Robert Coleman’s Master Plan of Evangelism—Jesus’ revolutionary leadership strategy that still transforms movements today.
🎧 Listen now to discover how to apply the Master’s model of selection, impartation, and reproduction in your own ministry or mission.
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